Will AI Replace Human Video Creators? Expert Opinions & Predictions

The rise of AI in video creation

AI advancement for video creation has been increasing in recent years. AI tools are making video creation tasks, such as editing, scripting, voiceovers, animations, special effects, etc., much easier and faster.

AI video tools automate these tasks:

Example: Nike uses AI to create a video ad with Serena Williams:

Benefits of AI for video creation

From fast turnaround time to easy accessibility to non-creators, AI video tools offer many benefits. Let's explore some of the advantages of using AI video tools and whether it means AI will replace human video creators.

1. Speed

One of the most notable factors of AI video tools is the speed with which these tools can create videos. Content creators can save time by using AI tools to create videos. For instance, a video created manually that may take hours or days can be created within minutes using AI tools. AI tools' technical efficiency and automation features enhance the time factor when creating videos.

2. Cost-effectiveness

Traditional video making involves a lot of resources, equipment, and skilled professionals. But when you create videos using AI tools, you do not require any of these resources. A single tool or a combination of tools can create videos. Many AI video tools are also available to use for free. For example, for those who need to create videos at scale and in bulk, AI tools can be more cost-effective compared to making videos the traditional way.

3. Ease of use

Using AI tools is extremely easy. Anyone can use these tools to create videos. All that one needs to do is sign up and give commands to the AI tools. Moreover, the internet is full of articles and content that explains how to use AI tools, what kind of commands to give for better results, etc.

What AI does well in video creation

AI can do many tasks much better than humans can do. For instance, it can collect data, analyze data, sift data to find material for making videos, recognize patterns, and perform repetitive tasks much better than humans can. Let's look at some things that AI does well and if AI will replace human video creators.

Repetitive, time-consuming tasks

AI excels in performing repetitive and time-consuming tasks. For example, it speeds up retouching visuals, adding subtitles, resizing, color corrections, etc., through automation. This boosts efficiency and productivity. Moreover, with AI video tools, you can also ensure higher consistency of repetitive tasks. As technology advances, the future of AI in video editing will make AI videos more effective.

Templated content

Based on AI content creation trends, businesses and marketers are increasingly using video for training, product explanation, etc. For all these types of videos, generating templates is the best and most efficient method. Once a template is generated, the video becomes much easier to create. AI can create templated video content in no time. Moreover, it maintains consistency and high productivity.

Personalization at scale

Another factor where AI thrives is personalization at scale. For instance, if you want to create 100 videos with personalized names of customers in it, AI video tools can do it for you within minutes. Or if you want to create 25 different types of ads targeting 25 customer segments, AI can do it for you with ease and consistency.

Example: AI-generated virtual influencer

Source

The limitations of AI in video creation

With several benefits, AI video tools do pose some challenges and limitations. For instance, it offers limited creativity, and complex editing may be difficult. Here, we look at some of the limitations of AI video creation, which makes it hard for AI to replace video creators.

1. Lack of creativity

AI video tools may be limited in terms of creativity features. AI does not have the ability to draw inspiration from personal experience, and hence, AI created content lacks emotional depth. Human intervention can add value with creative inputs. Besides, emotions are key to storytelling in video format. AI tools may not be able to capture and convey emotions in the way one can through manual video creation.

2. Artistic direction limitations

AI video tools can only perform the limited set of tasks that they are designed to perform. The tools may not be able to go beyond the predefined capabilities. For instance, if a video requires nuanced editing based on artistic requirements, the AI tool may not be able to perform it. In the debate around AI vs human creativity, AI loses against human creativity.

3. Ethical concerns around AI tools

AI video tools are increasingly being used to create deepfake videos that are often used for deception and misinformation. This raises ethical issues. The authenticity of AI videos is questionable. AI videos are also difficult to copyright.

Why human video creators are still essential

While AI video creating tools have many technical abilities, they may lack in areas such as creative and emotional direction. And that's where human capabilities come in.

Human intervention is as important in creating AI videos, as is the technical competency of AI tools. Let's explore this further to understand why AI can't fully replace human video creators:

1. Humans add creative vision

Humans have the ability to think, can add originality, have cultural and emotional sensitivity, and other such faculties that AI tools cannot have. AI tools create videos based on existing material and hence lack originality that humans can bring.

Hence, even though you might use AI tools to create videos, you may require human intervention. However, this depends on the subject matter of your video, among other factors.

2. Personalization and customization

Humans can add originality to videos and storytelling. For instance, humans can take inspiration from their own experiences, observations, and emotions, to translate stories into video format.

Each video created by humans can be different from the other, personalized, and customized. However, this may not be the case with AI videos.

3. Humans can add cultural and emotional sensitivity

AI tools create videos from existing material and data. It may be able to analyze data and recognize patterns to create a "new" video.

However, the AI video can never be completely new. Humans bring uniqueness to storytelling from inspirations from experience, emotions, and understanding of different cultures. Even though AI can mimic to create new videos, only humans can add authenticity and soul to videos.

The future: AI and human video creators will work together

With several benefits and an increasing demand for AI video tools, it is certain that AI will continue to be a part of our lives.

However, that does not mean AI will replace human video creators. In fact, the two will work in collaboration, with each bringing their unique capabilities and values.

AI will enhance, not replace, human creativity

Both AI and humans have limited capacities, and both have their own plus points. While AI can make the process of video making fast, easy, and use existing content, humans can add depth, sensitivity, and creativity to the process.

When talking about AI vs human creativity, both AI and humans have complementary skills and will complement each other in video creation.

AI video evolution prediction

• AI videos will go mainstream: With increasing use of AI videos and an increasing number of AI tools being launched, video creation tools will become more widely accessible as AI companies will make them cheaper. AI will help in mainstream filmmaking by assisting in pre-visualization, etc. as the future of AI in video editing looks bright with new and advanced capabilities.
• AI videos will improve in quality: With advanced technology, AI videos are becoming increasingly realistic. Moreover, they will increase in quality, which will make AI videos hard to differentiate from professionally shot videos.
• AI videos will get integrated with voice AI and virtual assistants: AI videos will enable dynamic video responses by combining with voice AI and virtual assistants.
• Real-time interactive AI videos: AI video tools will make it possible for users to influence videos with personalized storytelling, in real time.
• AI video tools will become easy to access: AI video generation tools will be available as apps on phones, making them easily accessible to users.