Ever feel like internal communication is just an endless loop of unread emails, handbooks, and documents? You’re not alone.
Miscommunication thrives in this environment. Important updates are buried, policies are skimmed at best, and engagement drops.
In fact, employees are 75% more likely to watch a video than read documents, emails, or web articles.
This is where AI-powered videos come in. Instead of long email threads or dense PDFs, imagine delivering messages through short, engaging, and personalized videos. They grab attention, increase retention, and ensure key information gets through.
But beyond just making communication easier, what’s the real return on investment (ROI) of using AI videos? Let’s break it down.
Why use videos for internal communication?
Here are 10 reasons why they work better than traditional formats:
1. Boost Engagement and Retention
Text-heavy emails and policy documents often go unread, but videos grab attention instantly. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading text. With AI-powered videos, internal updates become more engaging, ensuring employees absorb key information.
2. Simplify Complex Messages
Explaining intricate processes or policies via email can be challenging and ineffective. Videos break down complex topics into digestible visuals and demonstrations, making it easier for employees to understand and apply the information.
3. Enhance Emotional Connection
Unlike text, videos bring voice, tone, and facial expressions, making communication more human. Whether it's leadership updates, team shoutouts, or company culture videos, they help to create a stronger emotional bond between employees and the organisation.
4. Ensure Consistent Communication
Different people interpret written messages in different ways, leading to misunderstandings. Videos deliver a uniform message every time, ensuring that all employees receive the same clear and accurate information regardless of location.
5. Promote Accessibility Across Teams
Not every employee works in an office with access to a desktop. AI-generated videos can be accessed from mobile devices, making communication more inclusive—especially for mobile employees, frontline workers, and remote teams.
6. Facilitate Visual Learning
Most people are visual learners, meaning they grasp concepts better through images and videos rather than reading dense text. Videos enhance training, onboarding, and internal updates by providing visual context that improves comprehension.
7. Encourage Collaboration and Feedback
AI videos make communication more interactive and collaborative. Employees can comment, react, and provide feedback directly on videos, creating a more open and engaged workplace where two-way communication thrives.
8. Save Time Compared to Text-Based Updates
A well-crafted video can convey in 60 seconds what might take several paragraphs in an email. This reduces information overload, saves employees time, and increases team efficiency.
9. Support Remote and Hybrid Work Models
With remote and hybrid teams becoming the norm, videos bridge the gap between in-office and remote employees. They provide a personal touch to virtual communication, ensuring all employees stay informed and connected no matter where they are.
10. Track and Measure Viewership Metrics
Unlike emails—where you’re never sure if someone read the message, AI-powered videos provide viewership, engagement, and retention rates analytics. This allows businesses to refine their internal communication strategies and improve effectiveness over time.
How to use AI to generate videos for internal communication
Creating videos from scratch can be time-consuming, resource-intensive, and expensive—from scripting and filming to editing and production, the process requires significant effort. That’s where AI-powered video generators like Videomagic come in.
With Videomagic, you can instantly convert a URL, document, PDF, PowerPoint, or any content format into a high-quality, share-ready video in minutes. With no need for manual editing or expensive production teams—just upload your content, and AI takes care of the rest.
Want to see how easy it is? Check out these step-by-step guides on converting important information into engaging videos:
How to calculate ROI of AI videos for internal communication
Here's how you can calculate the ROI of AI videos for internal communication:
Identify Objectives and Key Metrics
Start by setting clear goals—are you looking to improve employee engagement, reduce miscommunication, or save time? To track success, define key metrics like video watch rates, employee feedback, or a decrease in email-based communication.
Calculate Cost of AI Video Production
Traditional video production is expensive, requiring cameras, editing software, and a production team. AI-powered videos eliminate these costs, offering an affordable, automated solution that delivers high-quality videos in minutes.
Compare Against Traditional Communication Costs
Compare AI video expenses with costs associated with manual document creation, long email threads, training sessions, and in-person meetings. AI-driven video communication often replaces multiple touchpoints, reducing overall spending.
Measure Time Saved for Teams
Calculate the average time employees spend reading lengthy documents or emails versus watching a concise AI-generated video. Shorter, more engaging videos can reduce information processing time, freeing employees for higher-value tasks.
Analyze Employee Engagement Metrics
Track video engagement rates, watch-time analytics, and interaction levels (likes, shares, comments, or quiz completions). Higher engagement suggests employees prefer and absorb video content better than traditional formats.
Evaluate Knowledge Retention Rates
Measure how well employees retain key information using pre- and post-video quizzes or surveys. Studies show that video-based learning improves retention compared to text-based communication.
Assess Reduction in Communication Errors
Monitor error rates, compliance mistakes, and misinterpretations before and after implementing AI videos. Clear, visual video explanations often reduce misunderstandings and improve team alignment.
Track Productivity Improvements
AI videos eliminate the need for repeated explanations, unnecessary meetings, and email clarifications. After adopting video communication, you can track whether teams complete tasks faster and with fewer follow-ups.
Calculate Cost Savings from Automation
AI video generation eliminates manual effort in content creation, reducing the need for dedicated communication or training teams. Measure how much your organisation saves by automating repetitive communication tasks, cutting operational costs, and optimising resource allocation.
Compare Pre- and Post-Implementation Outcomes
Finally, all these metrics will be compiled into a before-and-after analysis. Compare employee engagement, cost savings, efficiency improvements, and error reductions to quantify the overall ROI of AI-driven internal communication.
Conclusion
Internal communication must be proactive, precise, and efficient. Productivity suffers when messages are lost in endless emails and documents. AI-powered videos solve this by making communication engaging, fast, and easy to retain.
Ready to transform the way your team communicates?
Generate your first AI video with Videomagic today!