How to Repurpose Blog Content into High-Quality AI Videos

Why Should You Repurpose Blogs into Videos?

Here’s why you should repurpose blogs into videos:

1. Higher Engagement and Retention

Videos capture attention faster and hold it longer. Studies show that viewers retain 95% of a message from video compared to only 10% from text. The combination of visuals, sound, and storytelling makes video content more engaging, ensuring your message sticks with your audience.

2. Better SEO and Search Rankings

Google favours video content and websites with embedded videos are 53 times more likely to rank on the first page. Videos increase dwell time—the time visitors spend on your page—which signals to search engines that your content is valuable. Additionally, video content is more likely to attract backlinks, improving SEO performance.

3. Increased Social Media Reach and Shares

Social media platforms prioritise video content, making it more visible in feeds. Videos generate 1,200% more shares than text and images combined. Whether short-form videos (Reels, TikTok) or long-form content (YouTube, LinkedIn), repurposing blogs into videos helps expand your reach with minimal effort.

4. Higher Conversion Rates and Sales

Video content directly influences buying decisions. Landing pages with videos can see up to 80% higher conversions. Product demos, testimonials, and explainer videos help customers understand and trust your offerings, making them more likely to take action.

5. Builds Trust and Brand Authority

Videos allow you to showcase expertise, humanise your brand, and build credibility. People trust brands more through face-to-face communication, customer testimonials, or behind-the-scenes footage. A well-crafted video can establish you as an authority in your industry.

6. Maximizes Content ROI

Repurposing blog posts into videos saves time and money while extending your content’s reach. One blog can be turned into:

• A YouTube explainer video
• Short clips for Instagram, TikTok or LinkedIn
• An animated infographic

How to Repurpose Blogs into Videos – Step by Step

Follow these easy steps to repurpose your blogs into videos:

1. Choose an AI Video Generator

Selecting an efficient AI video generator is crucial when repurposing blogs into videos. Videomagic is an AI-powered platform that enables businesses to convert existing content—including Microsoft Word documents, live links, website pages, PDFs, and audio files—into high-quality videos.

Key Features of Videomagic:

• Automated Video Creation: Videomagic extracts relevant information to generate a ready-to-publish video in minutes by inputting a URL, eliminating the need for manual scripting and editing.
• Advanced Customizations: Users can personalise videos by adding clips or voiceovers, ensuring the final product aligns with their brand identity.
• Cost and Time Efficiency: Videomagic simplifies video production, reducing the time and resources typically required for traditional methods.

2. Select the Right Blog Content to Repurpose

Not all blogs are suited for video. Focus on high-performing, well-structured, evergreen content that remains relevant. Blogs with clear takeaways, step-by-step guides, or lists are easier to convert into engaging videos.

Great options include how-to guides (e.g., "How to Optimize Your Website for SEO"), listicles (e.g., "10 Productivity Hacks for Remote Workers"), case studies, explainer posts, and industry trends. Choosing the right content ensures that your videos are informative, engaging, and valuable to your audience.

3. Input the Blog into the Generator

Once you’ve selected the right blog, the next step is to upload it into an AI video generator. If you’re using Videomagic, the process is effortless, and relevant media is used to eliminate unnecessary details.

Videomagic then selects the best video template based on the structure of your content, ensuring a visually appealing and engaging final output. The entire process is fully automated, requiring no manual scripting, editing, or formatting. Within minutes, Videomagic delivers a ready-to-publish video optimized for social media, websites, and other platforms—making content repurposing easier and more efficient than ever.

4. Customize Your Video

Once your AI-generated video is created, you can edit or polish it to align with your brand message and style. Creating your video with branded images, videos, and self-recorded audio or clips helps make it more engaging and stand out. Adding personal elements also provides additional context to your audience, making the video feel more authentic and relatable.

But How Do We Do It?

After your AI-generated video is ready, follow these steps to customise it using Videomagic’s built-in editing tools:

• Step 1: Navigate to the Edit Video section. The first and last scenes remain locked for branding consistency, but you can customize every other scene.
• Step 2: Select a scene and choose whether to record only audio or both audio and video. You can record up to 10 seconds per scene and personalise multiple sections within the video.
• Step 3: Once recorded, decide where your clip should appear on the screen. You can place it at the top right, bottom right, top left, or bottom left, ensuring it blends well without obstructing essential visuals.
• Step 4: After adding your personalised elements, review the final video. Videomagic automatically merges everything into a polished video, ready to be published or shared on websites, social media, conferences, or other platforms.

5. Optimize for Platforms and Audience

Different platforms require different video formats and lengths. YouTube works well with long-form content, while Instagram Reels, TikTok, and Facebook perform better with short clips. Adding captions or subtitles makes videos more accessible and helps keep viewers engaged, especially those watching without sound. Titles, descriptions, and tags are key in helping videos reach the right audience.

Videomagic makes it simple to adjust videos for different platforms. It lets you create videos in multiple aspect ratios, making them fit YouTube (16:9), Instagram Stories (9:16), or square formats (1:1). This removes the need for manual resizing and formatting, helping you share content across different platforms without extra effort.