In a world with short attention spans and high expectations, contextual videos can help you stand out directly as they can speak to the audience's specific interests, behavior, or stage in their buyer journey.
With advancements in AI technology, businesses now have the capability to create personalized, relevant contextual videos in a matter of minutes.
Let's take a closer look at contextual AI video generation.
Why context matters in business videos
When video content aligns with the audience's interests, location, or the stage in their buying journey, it is far more likely to grab customer attention and drive desired action. Be it as a demo tailored to a specific audience or a message that addresses real customer needs, contextual content can be relevant and lead to higher engagement and retention.
Context is also crucial across different business functions. For instance, in ads, it can help deliver the right message at the right moment. For onboarding and sales, it can ensure that customers get clear, relevant guidance, resulting in better conversions and smoother overall experiences.
What makes a video contextual
A video becomes contextual when it aligns with viewers' interests, needs, and position in their buyer journey, whether they are just discovering your brand or are about to make a purchase. A video that is based on context responds to user intent with the right message, which feels not just timely, but also personal.
Equally important is how your video content reflects your brand's tone, content style, and visual identity. A contextual video should not only fit the moment and customer needs but also support your business's broader goals by building trust and inspiring action.
Learn how to create videos for different funnel stages with our guide on the same.
Generating contextual AI videos with Videomagic
Videomagic provides a great way to create contextual AI videos that align with both the needs of your customers and your brand personality.
Input types accepted
Videomagic simplifies video creation by letting you upload existing materials ranging from audio files, PDFs, sales scripts, to presentation decks.
The AI reads and interprets these inputs and identifies key points, making it easy to turn the static documents into dynamic, contextual videos without you having to start from scratch.
Learn how to repurpose your existing blog content into high-quality AI videos.
Scene detection based on context
Once your content is uploaded, Videomagic automatically breaks it down into scenes based on the flow and context of the content.
By doing so, it ensures that every section of the video delivers a more focused message, whether you are explaining the usage and features of a product, welcoming new customers, or pitching a service.
Using self-recorded clips
Contextual AI video generation with Videomagic also provides you with further avenues of personalization for your message by allowing you to add your own recorded video clips.
Whether it is a quick introduction or product demo, these clips can help you build trust and connect with your audience by adding a human element to make the content feel more relevant, real, and relatable.
Auto-branding and voiceovers
Videomagic can automatically apply your brand assets, such as logo, font type, brand colors, etc., to make every video feel like it came straight from your marketing team.
You can even add voiceovers that match the tone you need, such as formal, casual, friendly, or persuasive, to improve the impact and effectiveness of your message on the audience.
Use cases across business functions
Contextual AI videos are great for marketing, but they can also be used across other departments to enhance efficiency and communication. Here are a few impactful ways you can use them:
Sales enablement
You can equip your sales team with personalized pitch videos that are tailored to answer specific customer pain points or to specific industries. This will help in speeding up the sales cycle and making your outreach feel more personal, relevant, and meaningful.
Customer onboarding
Customer onboarding can be a very complicated affair, depending on the customer's role, plan, or product use case. AI-generated contextual videos can simplify this as you can now create personalized onboarding experiences, where users are guided step by step, reducing confusion and increasing retention.
Product walkthroughs
Whether you wish to highlight a new feature or are planning to address a common customer issue, contextual videos can help you deliver a focused product walkthrough that can be tailored to user journeys. These walkthroughs can not only save time but also empower customers to get the most out of your product.
Internal communication
Within your business, you can replace static, boring emails and overwhelming presentations with dynamic video updates.
For instance, you can share policy changes and project updates, or train teams in an engaging format of contextual AI-generated videos, effectively delivering the right message to the right team.
Best practices when generating contextual AI videos
Contextual AI-generated videos are extremely effective, but to get the expected results, you should follow a few proven best practices:
Write scripts with specific audience intent
Start with clarity on who you are speaking to and what they are expecting from the business. Tailor your AI video script to their specific intent, be it a first-time visitor or a returning customer, to boost relevance and customer engagement.
Match formats to the platform and funnel stage
Choose the video style and content based on where the viewer is in their journey. Short, punchy, and impactful videos work well as ads or for awareness, while longer explainer videos or walkthroughs are more ideal for viewers in deeper stages, like consideration or onboarding.
Reuse and adapt content for multiple contexts
Starting from scratch can keep ideas fresh, but it is not always ideal. Repurpose scripts, scenes, and branding across campaigns, tweaking the message for different audience segments, platforms, or moments in the customer journey.
Conclusion
Contextual videos are no more a luxury for businesses, with AI making them much more accessible, scalable, and easier than ever to create. This is a cue for businesses to bring personalization and relevance into their video content in an effective, inexpensive way.
Ready to create personalized videos that convert?