Blog > Technology
How to Convert a Document Into a Video (and How AI Video Generators Help)
Posted on date: 26 September, 2024
Video marketing has taken the world by storm.
In a survey, 90% of customers said that product videos helped them make a purchasing decision as they gave a clear picture of what they were buying and if it was worth their money.
Other surveys, too, reveal similar results.
In short, the consumption of video content is on the rise, and if you have not started creating videos for your brand, you’re definitely falling behind.
But creating videos is easier said than done.
It takes a lot of time, effort, resources, and expertise to create a top-notch quality video.
Right from conceptualizing to storyboarding to final editing, video creation involves multiple steps.
A complex video can take several months and thousands of dollars before it's released.
With a growing appetite for video content among the mass audience, how can brands keep up with the pace without exhausting their marketing budget?
How about if we say that you can now convert all your documents into videos with a simple AI video generator tool?
Yes, you heard it right.
This article has everything you need to know to convert a document into a video.
What is a document to video?
Document to video is an easy way to generate videos using the AI video generator tool and your existing content document.
Just select the content that makes the best video, upload the document (or the live URL), and the AI video generator will automatically fetch the content and generate a fresh video for you in minutes.
Why convert a document into a video?
Converting a document into a video is the easiest way to generate a video, especially if you don't have the resources and budget to create a fresh video from scratch.
There are a few more reasons why you should convert the document into a video:
It’s easy
If you’ve already created a video in the traditional way, you know how much work goes into it.
But before anything else, you need to jot down your thoughts in one place.
Converting a document to a video makes it easy—you can have all your thoughts in one place so you don't miss any in the final video.
Easy to repurpose
Ask any marketer and they will tell you, that right now videos are in high demand. As Kyle Denhoff, Director of Marketing, Audience Development at HubSpot says, “There are two changes in the market indicating a need for more video content.
First, the search landscape is being disrupted by AI. Second, we’re seeing a shift to a video-first consumption of content for audiences.”
In 2023, companies who hosted their videos on Wistia saw that video plays have increased by 15% while total watch time increased by 44%.
In this scenario, quickly repurposing a document of valuable content into a video format is a good marketing move.
Faster than having to create two different formats
Say you have raw content that you need to present in two different formats—a blog and a video.
Doing it the traditional way will take a lot of time.
First, you need to write the blog and then make a script out of it for the video.
You also need to develop a narration, shoot for footage, superimpose texts and voice overs, add background score, and edit before the video is ready for distribution.
But by converting a document into a video, you can eliminate all these steps.
Straightaway you can upload the document and generate the video with an AI-powered video generator.
Better content representation
Data suggests that the average viewer’s attention span for video content is approximately 8 seconds.
This emphasizes the importance of creating impactful videos for businesses.
Documents, on the other hand, are text-heavy and not a suitable mode of content representation for an audience with a shorter attention span.
Thus, turning documents into texts makes them more accessible and also helps with the retention of information.
How to use Videomagic to convert a document into a video
Videomagic is an AI video generator tool that generates videos that shorten the buying journey from discovery to the point of sale
Videomagic generates fresh videos every time, helping you increase the number of users, engagement rates, and conversions.
Here’s how you, too, can use Videomagic to create videos for your content.
Step 1 - Identify the text document that produces the best content.
Step 2 - Sign up on Videomagic for an account.
Step 3 - Head over to Templates and select General.
Step 4 - Select the document from which you want to generate a video.
Here, you can also enter a Name for the video along with Objectives, Audience, Language, Speaker, Aspect Ratio and Audio.
Step 5 - Click on Generate once you’ve added all the details.
While you wait, Videomagic will create a storyboard, write a script, choose images and videos, superimpose texts, apply effects and background scores, and resize and render your video.
Once the video is ready, the video shows up on the dashboard - ready to be downloaded!
That’s all